Head of B2G Sales – EU & UK

Location: Berlin, Germany or London, UK

The Opportunity

At Arrive (formerly EasyPark Group and Flowbird), we are reshaping the future of global mobility. We are looking for a dynamic commercial leader to own the strategy and execution of our Upstream B2G business across the UK and Europe.

This is not a "maintain the status quo" role. Following our recent merger, we are looking for a builder and a coach. We need a leader who understands the complexity of selling physical infrastructure (Paystations/Hardware) alongside modern SaaS solutions (HUBs, Global Platform), and who knows how to rally a diverse team to win.

If you are a hardware sales expert who loves being in the field just as much as you love setting high-level strategy, we want to hear from you.

What You Will Do

As the Head of B2G Sales, you will hold P&L responsibility for our hardware, maintenance, and platform sales across the region. You will bridge the gap between our global vision and local market needs, ensuring our teams have the skills, structure, and confidence to succeed.

• Lead the Strategy & P&L: You will define the commercial roadmap for Paystations, Maintenance, and Parts across the EU/UK, setting ambitious goals for revenue and market share growth.

• Drive sales motion and team adoption, as well as, sales quota achievement of the team:  You will lead a EU/UK region team in adhering to sales motion best practices to achieve sales growth goals for the HW, maintenance and platform product lines.   

• Coach & Upskill the team: We need to restore and elevate our hardware sales expertise. You will audit current capabilities and personally mentor the sales team,  teaching them how to structure complex deals, value-sell hardware, and cross-sell SaaS solutions.

• Harmonize Operations: You will create a "One Company" culture, breaking down silos between legacy teams to establish a standardized, efficient sales process from lead to implementation.

• Drive Key Relationships: You won’t just manage from a spreadsheet. You will support your team in closing complex government tenders and nurturing relationships with major private operators (e.g., INDIGO, Q-PARK, APCOA).

• Bridge HW Product & Sales: Acting as the primary voice of the market, you will collaborate with our Product and Manufacturing teams to streamline our hardware portfolio and ensure our solutions meet client needs.

• Create Product Sales overlay to account management teams: Your team will be quota carrying sales members that work with the account management teams that own the primary client relationships.

Who You Are

You are a "doer" with executive presence. You understand that the best leaders are those who are willing to roll up their sleeves and help their team get the job done.

• The Hardware Sales Expert: You have deep experience in selling technical hardware, machinery, or urban infrastructure. You understand the nuances of manufacturing costs, supply chains, and maintenance contracts.

• The People Developer: You have a proven track record of upskilling teams. You know how to identify knowledge gaps and turn average performers into product experts.

• The Change Agent: You excel in post-merger or transformation environments. You are resilient, adaptable, and know how to navigate a matrix organization to get things done.

• The Commercial Strategist: You have strong financial acumen (P&L ownership) and are proficient in using CRM tools (Salesforce) to drive forecasting accuracy and accountability.

Requirements

• Senior level experience (10+ years) in commercial sales roles, with significant time spent in hardware/technical sales (experience in mobility or parking is a massive plus).

• Demonstrated success in leading and training dispersed sales teams.

• Experience working with B2G (Government/Municipal) tenders and contracts.

• Strong command of English is required; French or other EU languages are an asset.

• Availability and willingness to travel to engage and collaborate with your local teams and clients across the EU and UK (approx. 50%).

Why Arrive?

We are the global leader in digital parking and mobility solutions. By joining us, you aren’t just selling machines; you are helping cities become more livable and efficient. We offer a competitive package including base salary, performance bonus, and the chance to leave a tangible mark on a newly formed global powerhouse.

We are committed to creating a diverse and inclusive environment. We welcome applicants of all backgrounds, genders, and perspectives to apply.